Più studio il mondo del business, più mi ci tuffo e ci sguazzo dentro, più capisco tante cose.
Capisco che per avere successo, non sempre è necessario essere persone di livello, perché entrano in gioco altri elementi, come la fortuna, il tempismo, etc.
Capisco però che alcuni successi sono più duraturi di altri, che esistono successi effimeri che svaniscono in poche settimane, ed esistono successi intramontabili, che durano anche quando finisce la vita.
Ma quando si parla di Network Marketing, cos’è il successo? Può essere duraturo? E.. ti rende davvero felice?
Vale la pena farlo?
Ti avviso, questi non sono i topic di oggi.
Ma solo se leggerai fino in fondo, capirai il perché ti ho posto queste domande.
WHAT IS NETWORK MARKETING - THE ULTIMATE GUIDE
Success in Network Marketing
You can only say that you have truly succeeded if you have been on top for at least 10 years.
If you're only there once, then it's not really success.
Many people who believe (wrongly and deluded) that they have achieved it tend to shoot sentences to:
- Promote their own interests
- Boost their ego: they think they've done something great
(without knowing that, most likely, in 5 years they will be forced to work as employees again, or worse, do "unsustainable" and legal things to survive).
- Feel like experts in something, without actually being so. In short, by "feeling someone," they shoot senseless sentences, discussing topics they don't know deeply (which then, in 3 years, with a different perspective, in 99% of cases, they will reassess)
So: be careful when someone shoots marketing sentences but especially in general.
Success in NM, like any other business, is serious stuff and not a game; and I guarantee you that it deeply reflects your level as a person.
When you achieve 'success' with this business.. wow, life tastes different.
But what does all this have to do with NETWORK MARKETING and its definition?
I'll get straight to the point: Now I get it.
Network Marketing is one of the best RESPONSES to the current socio-economic situation, as well as one of the greatest opportunities you can seize in today's world.
It is a super intelligent business model if one objectively observes it without preconceived paradigms.
It is nothing more than the simplest and one of the most potential ways to access the entrepreneurial world if I feel that world is for me.
In the end, it is nothing more than being a middle-man, acting as an intermediary between a company and the end customer, earning commissions on the volume generated thanks to you/your team.
Let me explain, so you will understand why I say this with such confidence:
1. The risk is extremely limited
2. It has very, very, very high upside
3. It offers continuous support
4. (When the business is well developed) it gives you an absurd lifestyle. Always keep this in mind, it's not just about how much you earn, but HOW you earn.
5. It allows you to develop both vertical skills (specific ones) and lateral skills (general competencies that broaden your perspective) at a very high level
6. You end up having a kick-ass mindset
7. Taxation and super advantageous taxation (and easy to manage!! -> something that only those who have a company can truly understand)
8. It meets market needs = flexible second job / work from home / find a team membership / valuable relationships / people are already used to sharing things through social media..
8... And so on and so forth
On the other hand... (and I totally agree with this other point) Network Marketing is often an unhealthy business. A business for people who don't know where else to turn (of little value, at least in the beginning).
Let's stop and reflect for a moment.
"Unhealthy":
Unhealthy, because it puts in people's heads the belief that they can become financially free after X years of work.
Which is not true, just like any other aspect of life. In other words? Just sell the idea that you work, work, work and then you do nothing anymore. Yes, you may do less, but still everything needs some level of care.
Unhealthy, because it injects motivation into people who understand very little, without providing real skills. So it creates excited people rather than entrepreneurs.
And it's still unhealthy because it only pushes people to buy qualifications without really building something solid and lasting (a mistake I made in the past as well).
I could go on giving you more examples, but out of my own compassion, I'll stop here.
"For people who don't know where else to turn"
Let me explain... imagine that someone writes to you, saying that they have the business that will make you rich.. and free.. and.. they are unemployed themselves.
And they say blatantly scripted phrases (and, by the way, they imitate them poorly as well).
What do you think?
Well..
Often what I see is a business made by people who believed in someone else, about the fact that "all it takes" is to do XYZ and the money will start pouring in.
Often, if those who do Network Marketing are not capable, they end up recruiting just about anyone into their team.
ATTENTION: I'm not saying that you need to have a team of doctors, engineers, and graduates.
But at the same time, you need to build a HIGH level of skills in people.
Obviously, I'm talking about MANY who do NM like this because if you do it WELL instead..
Then yes, it's a fucking Super Mega RESPONSE!
Well, what does it mean to do it well?!
Hehe, I could write two books to answer you, but for now, I'll just give you a hint:
1. Strong and intelligent branding & positioning;
2. High-level skills competences;
3. High-level mindset and theoretical teachings (always connected to practice);
4. Online and offline SYSTEMS, in various languages, automatic and non-automatic;
5. Social MEDIA, in an extremely competent way (from personal branding to direct marketing, with outbound work, but extensively studied);
6. Massive profiling and conversion tools opposite to traditional ones;
Etc etc etc.
So why did I ask you at the beginning of this article if success in network marketing is lasting and if it really makes you happy?
Because most of the people who make numbers and talk so-so about Network Marketing don't understand anything about this world, because they associate it (rightly) with all those people who:
- Spam you with life-changing proposals without even introducing themselves
- Tell you how to change your life when they live in a studio apartment on the outskirts
The truth is that networking is a devastating business model IF done correctly and with high-level systems.
I would NOT do networking unless it's with leaders/people of HIGH LEVEL and high-level systems.
Why?
Because it would be too difficult to make it. And I'm someone who wants everything right away.
So: success can be lasting like in anything else. And how you have earned and are earning from this world, YES, it's devastating and fantastic.
Is it worth it? Definitely yes, if the conditions are there.
Listen to those who do it and guarantee you serious systems and clear guidelines. Those who do it suitable for today's times and not years ago. Those who do it well, with respect, authenticity, and competence.
So remember well..
The real key to turning things around and making it in this business is one:
Choose the right people and team to do it with.
Everything else? It's worth less, much less.
And for those who don't support this industry..
1-they have never done it and have seen from the outside the unhealthy and low-level side mentioned above.
2-they did it with low-level people.