I am Giorgio Trabaldo, my full name is Giorgio Andrea Trabaldo, as stated on the document.

Initially, my mother wanted to name me Pietro, but I hopefully Giorgio sounds much better.

I was reflecting on my life the other night and realized that I have never been phenomenal in anything. I have never reached the peak in any area of my life, at least until a certain point... the point where I decided that my mission was to change the lives of others as much as possible.

But let's start from the beginning: I was born into a middle-class family in Turin.

I have a father and a mother whom I can only thank, and a brother and a sister whom I can only love.

Despite this, I have always had a strong inferiority complex towards everything and everyone. I struggled with an inner voice telling me that I was worth so much.

I have never been the best at anything, not even during the 15 years of high-level competitive basketball that I played. However, to my dog Niña I como as always the best individual on the globe.

But one day everything changes - I am in my fifth year of traditional scientific high school and thanks to my mother Claudia, a central figure in my life, I discover the world of entrepreneurship.